LifecyclePoint Autonomous Equity

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Marketing Platform Overview - The MarketPoint Consumer Lifecycle Management Suite is an automated communication and advanced data mining technology platform designed to identify, market and present specific customer segments in real time.

Advanced Data Mining Technology - MarketPoint’s data mining platform features include pre-built queries for key target customer segments along with save & share functionality to create sales prospect work lists. The technology provides data search by customer categories, equity or term position, vehicle-specific queries, and warranty expirations.

Technology Success Drives Innovation - The MarketPoint Consumer Lifecycle Management Suite has been designed and developed to be best-in-class with our experience in automotive data, technology & marketing. Like all state-of-the-art technologies, we will continue to evolve with enhanced features and functionality.

Introduction to Vehicle Quote Service - We explain to the customer that this is a service, not a promotion for them. Allows them to always know where they are at when they are ready to trade

Monthly Proposition Program - We program and update the quotes each month for each customer. Bank statement methodology, not a sale.

Customer Training Programming - Each month, we deliver on the promise of providing their personalized quotes. This creates confidence in the dealership and dependence on the convenience of the quotes, for their shopping needs

• Autonomous Communications & Work Plans

• Automated Email and Mail

• Alert Notifications

• Strategic Workflows

• Professionally Formatted Presentations

• Customer Portals & Ad Tracking