SocialPoint

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SocialPoint blends the best data exchange practices with Dynamic Ad Groups and targets the right prospect with the right vehicle from their previous shopping experience. It’s not retargeting as most Agencies do well with traditional social media to execute. Instead we built SocialPoint to execute a multi-tiered strategy across 10 different Facebook properties using a mass of collected pixel data processed thru ActiveProspect’s Trusted Form Product and integrated directly into the Dealership’s CRM. Dealers use the consistent results based platform to advertise their inventory to actual people who are shopping for cars based on pixel data collection, each day.